Get Creative With Keywords

Remember that when users search for your products, they search in a variety of ways.

If you're selling hats, it's important to think about more than just the generic "hats", "cheap hats" keywords, which will also be highly competetive. Think about:

  • types of hats ("bowler", "beret", "beanie", etc.),
  • brands of hats ("nike", "burberry", etc.),
  • Occasions when hats may be worn ("wedding hat", "prom hat", etc.),
  • colours and fabric of hats ("red hat", "black hat", "wool hat", "felt hat"),
  • and -of course- combinations of the above.

Although traffic for these longtail keywords is likely to be low, it is likely to be higher converting, and CPCs could be less competitive.

Wednesday, 14 November 2007 at 03:19