Online / Offline:

Are you planning a sale or promotion offline? Do you have a big TV branding campaign ready to launch?

Make sure you are equally as prepared online. Add catchy slogans or jingles from radio or TV campaigns to your online branding campaign. Maybe even create new ads that mimic the language and offers you are pushing offline. Make sure that there is continuity between the two; make the most of your offline efforts by supporting them online.

Wednesday, 14 November 2007 at 03:22