· Target key age and gender demographics with unique Valentine’s Day ad texts, keywords & landing pages
· Launch your campaigns early to meet increased search traffic by mid-January and don’t forget the last minute shoppers.
· Add both branded & non-branded keywords.
· Use Google insights for search to investigate your own product categories to see what searchers are interested in
· Expand keyword lists using the Search-Based Keyword Tool
· Use the Google Content Network to reach your target demographic and complement your search campaigns
· Consider placing your Content ads on complementary sites; remember to target gifts for women on men’s sites and vice versa
· Use Display Ad Builder to easily create image ads
· Set appropriate CPCs and competitive budgets to anticipate increased traffic
