The December shopping peak continues and increases after Christmas
spending again.
Research shows that search activity on apparel jumps in the days immediately after
Christmas, as shoppers head online to search for early bargains in the sales and to
look for accessories for gifts which they received.
Make sure you don’t miss out on the opportunity to finish 2008 and start 2009 on a positive note.
Our advice
• Make sure your campaigns stay active.
• Consider raising your budgets or CPCs to ensure you have enough exposure
for this increased demand.
• Set up special ad texts for the time period – for example, calling out any
special offers you might have at this time.
Find out more
For more advice and information, remember you can always visit the AdWords Help
Center at http://adwords.google.co.uk/support/
