The New Year starts early for online shoppers in the days following Christmas

The December shopping peak continues and increases after Christmas

UK shoppers aren’t prepared to wait until the New Year’s January Sales to start

spending again.

Research shows that search activity on apparel jumps in the days immediately after

Christmas, as shoppers head online to search for early bargains in the sales and to

look for accessories for gifts which they received.

Make sure you don’t miss out on the opportunity to finish 2008 and start 2009 on a positive note.

Our advice

• Make sure your campaigns stay active.

• Consider raising your budgets or CPCs to ensure you have enough exposure

for this increased demand.

• Set up special ad texts for the time period – for example, calling out any

special offers you might have at this time.

Find out more

For more advice and information, remember you can always visit the AdWords Help

Center at

Friday, 2 January 2009 at 02:47